WSH&LA
October 11, 2004

Sample Reports

Page Views

Bounce by Entry

Bounce by Referrer

Referrer Conversion

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Sample Report: Bounce Rate by Campaign 

Campaign tracking identifies visitors from your paid internet advertising, such as pay-per-click search engines. This gives you the ability to distinguish whether a visitor came from organic search or from a PPC source. The report shown below demonstrates that some campaigns have higher bounce rates than others, and some earn higher revenues than others. This information will help you to focus your marketing dollars on the campaigns that perform the best.