WSH&LA
October 11, 2004

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Sample Report: Campaign Conversion Rates 

A "conversion" event happens when a web site visitor makes a purchase or expresses a serious interest in your product. In the tracking system, you define a conversion event by designating certain pages as "actions". For example, you might choose the "thank you" page that appears after a hotel reservation is confirmed. A visitor landing on this page has completed the purchase "action". For each campaign, this report shows the number of visitors, the number of actions, the revenues generated, and the percentage of visitors who converted.